A TXT record is text in free, human-readable form, which is associated with a domain as a DNS record for one purpose or another. The most frequent use of a TXT record is to add your web site to a search engine or to an analytics platform, which offers info about the web traffic to your web site. Setting up such a record functions as verification that you're the Internet domain owner and they'll provide the content that you ought to include as the value when you create the record. Another use of a TXT record is to validate that an email message is sent by the domain address owner and from a reliable server - this is the so-called SPF protection, which helps prevent any electronic address created under your domain name to be forged and unauthorized individuals to send unsolicited mail making it look like it was sent from your own mailbox. You can include any other information that you would like to be associated with your domain in a TXT record as well.